Graphic design, some copywriting and translation
Dimensions: 8 x 11 inches, 6 brochures (French and English), 12-16 pages each
The series of six brochures on six different medication classes were designed to be part of a randomized control trial on medications targetting seniors. The brochures were designed to trigger a behaviour change (i.e. stopping or reducing risky medications). A large font size, bold typeface and high contrast ease reading for seniors who may have vision problems. The design was also adapted for easy printing on the company’s in-house printer (e.g. no bleeds, standard paper size).