Dimensions: 8 x 11 inches, 10 brochures (French and English), 12 pages each
The brochures were designed to be part of a randomized control trial on medications and target seniors. The brochures were designed to trigger a behaviour change (i.e. stopping or reducing risky medications). A large font size, bold typeface and high contrast ease reading for seniors who may have vision problems. The design was also adapted for easy printing on the company’s in-house printer (e.g. no bleeds, standard paper size).
See all the brochures in the series:
French versions available here.